🏖️Beaches | Phuket's western coastline offers over 30 beaches with remarkable variety. Patong is the buzzing social hub, Kata and Karon deliver family-friendly stretches of golden sand, Freedom Beach and Banana Beach offer secluded cove experiences, and Nai Harn has a local, off-the-beaten-path feel. The Andaman Sea produces some of the clearest water in Thailand, and during high season (November-April) the conditions are genuinely spectacular — calm seas, turquoise water, and visibility up to 30 metres. Add the Similan Islands and Phi Phi Islands nearby, and Phuket's overall beach offering is hard to beat. | Koh Samui's beaches have a different character — softer, more palm-fringed, and less dramatic than Phuket's cliff-backed coves. Chaweng is the main beach: 7 km of white sand that is long, wide, and consistently beautiful, though it gets crowded in peak season. Lamai is slightly rougher and more backpacker-oriented. Bophut's Fisherman's Village offers a charming beachfront with French-colonial and Thai-Chinese shophouses. Maenam is quiet and traditionally Thai. Choeng Mon is a peaceful, family-friendly bay. The Gulf of Thailand water is warm but tends to be slightly less clear than the Andaman Sea, and the east coast beaches can be affected by currents and seaweed during certain months. | Phuket wins on water clarity, variety, and access to world-class offshore islands. Koh Samui's beaches are beautiful and more classically "tropical island" with their palm-fringed character, but the Andaman Sea's turquoise clarity gives Phuket the edge. |
🎉Nightlife | Phuket's nightlife is the most intense in southern Thailand. Bangla Road in Patong is the centre of gravity — a neon-lit, music-thumping pedestrian street with mega-clubs like Illuzion (capacity 3,000+), Tiger Discotheque, and hundreds of smaller bars, go-go bars, and live music venues. Beach clubs like Café del Mar and Catch Beach Club offer a more upscale daytime-to-evening scene. Kata and Karon have their own, calmer bar strips. Phuket Town has a growing craft cocktail and wine bar scene. For sheer volume and intensity, Phuket is hard to match. | Koh Samui's nightlife is lively but more relaxed than Phuket's. Chaweng's Soi Green Mango is the main nightlife strip, with clubs like Green Mango, Solo Bar, and Ark Bar — which hosts a famous beach party several nights a week right on the sand. The scene is more backpacker and young-traveller oriented than Phuket's. Lamai has a smaller bar strip with more local character. Bophut's Fisherman's Village has sophisticated wine bars and live music. The biggest drawcard near Samui is the legendary Full Moon Party on neighbouring Koh Phangan — a monthly beach rave drawing 10,000-30,000 people that has become a bucket-list experience. Half Moon and Black Moon parties offer alternatives throughout the month. | Phuket wins for on-island nightlife variety and intensity. But Koh Samui gets major bonus points for proximity to Koh Phangan's Full Moon Party — arguably the most famous beach party in the world. If the Full Moon Party is on your bucket list, Samui is the base. |
🍜Food | Phuket has a genuinely outstanding food scene that goes beyond standard Thai tourist fare. The island's unique Peranakan (Thai-Chinese-Malay) heritage has produced dishes found nowhere else: mee hokkien (Hokkien noodles in rich pork broth), oh taw (crispy oyster omelette), moo hong (braised pork belly), and gaeng luang (sour yellow curry). The Rawai Seafood Market is a destination in itself — choose live lobster, crab, or prawns and have them grilled for a fraction of restaurant prices. Phuket Old Town is packed with atmospheric restaurants and street food stalls. Fine dining options like Blue Elephant and PRU (one-Michelin-star) elevate the scene further. | Koh Samui has good food but a less distinctive culinary identity than Phuket. The island excels in fresh seafood — night markets at Fisherman's Village (Friday night market) and Lamai serve excellent grilled fish, som tum, and standard Thai dishes at reasonable prices. Chaweng and Bophut have a growing international restaurant scene with Italian, Japanese, and fusion options. Health-conscious and vegan restaurants have increased in recent years, reflecting the island's growing wellness tourism. However, Samui lacks the unique local cuisine that gives Phuket its food-destination status, and fine dining options are more limited. | Phuket wins for the depth of its culinary scene. The unique Phuketian cuisine, the Rawai Seafood Market, the Old Town food scene, and the Michelin-starred fine dining give it a clear advantage. Koh Samui has good food but fewer standout culinary experiences. |
🚤Island Hopping & Day Trips | Phuket is the Andaman Sea's island-hopping hub. The Phi Phi Islands (1.5 hours by speedboat) are among the most famous in the world. The Similan Islands (2-3 hours by speedboat, open November-May) offer some of the best diving and snorkeling on Earth with visibility up to 30 metres. Phang Nga Bay with its dramatic limestone karsts and James Bond Island is a must-do. Koh Racha Yai offers calm, crystal-clear snorkeling closer to shore. The Coral Island (Koh Hae) is a quick 15-minute trip for families. Day-trip infrastructure is highly developed with dozens of operators and easy booking. | Koh Samui's island-hopping scene revolves around the stunning Samui Archipelago. Ang Thong Marine National Park — a cluster of 42 jungle-covered limestone islands — is the headline act, offering sea kayaking, jungle trekking, and viewpoints that rival anything in the Andaman Sea. Koh Phangan (30-minute ferry) offers the Full Moon Party, beautiful Bottle Beach, and the Thong Nai Pan bays. Koh Tao (2 hours by fast ferry) is one of the cheapest and most popular places in the world to get PADI certified, with visibility up to 20 metres and regular whale shark sightings. The three-island combo of Samui, Phangan, and Tao is one of Thailand's classic travel routes. | A genuine tie. Phuket has the edge for sheer underwater beauty (Similans, Phi Phi) and dramatic scenery (Phang Nga Bay). Koh Samui counters with the unbeatable Samui-Phangan-Tao triangle and Ang Thong Marine National Park. Both are world-class for island hopping. |
💰Cost of Travel | Phuket is one of Thailand's most expensive destinations. Patong's tourist zones have marked-up prices for everything — food, drinks, transport, and accommodation all cost more than mainland Thailand. Budget travellers can manage on 1,500-2,500 THB/day ($42-70), mid-range runs 3,000-5,000 THB ($85-140). Tuk-tuks are notoriously overpriced. Grab helps but rates are still premium. On the plus side, the sheer competition among tour operators means day trips and activities are competitively priced, and markets like Rawai offer excellent seafood value. | Koh Samui is similarly expensive by Thai standards, and in some categories even pricier than Phuket. The main culprit is flights — Koh Samui airport is privately owned by Bangkok Airways, creating a near-monopoly that keeps airfares high (Bangkok-Samui flights cost 3,000-8,000 THB versus 1,200-3,000 THB for Bangkok-Phuket). Accommodation and food prices on-island are comparable to Phuket. The ferry crossings to Koh Phangan and Koh Tao add costs that Phuket doesn't have for its nearby islands. Budget travellers can manage on 1,500-2,500 THB/day, but the expensive flights eat into the overall budget. | Roughly equal on-island, but Phuket is cheaper to reach due to its international airport with budget airline competition. Koh Samui's Bangkok Airways monopoly makes flights significantly more expensive. Overall, Phuket offers slightly better value when factoring in airfare. |
🏨Accommodation | Phuket has the largest accommodation inventory in southern Thailand, from 400 THB ($11) hostels to ultra-luxury resorts costing $1,000+/night. The variety is unmatched: beach resorts in Kata and Karon, boutique heritage hotels in Phuket Old Town, massive pool-complex resorts in Bang Tao, and hillside villas with panoramic Andaman views. International chains (Marriott, Hilton, Accor, Banyan Tree) and ultra-premium independents (Amanpuri, Trisara) are well represented. Competition keeps quality consistently high at every price point. | Koh Samui has excellent accommodation with its own distinctive character. The island specializes in beachfront boutique resorts — properties like the Library, Six Senses Samui, and Belmond Napasai create intimate, design-forward experiences that rival anything in Phuket. The villa scene is strong, with private hillside and beachfront villas available from $80-500/night. Budget options cluster around Chaweng and Lamai with guesthouses from 500-1,000 THB/night. Bophut's Fisherman's Village has charming converted shophouse hotels. The overall range is narrower than Phuket but the quality at the mid-to-high end is outstanding. | Phuket wins on volume and variety. Koh Samui wins on intimate boutique charm. If you want the widest possible selection at every price point, choose Phuket. If you want a curated, design-led boutique experience, Koh Samui punches above its weight. |
🌴Vibe & Atmosphere | Phuket's vibe varies enormously by area. Patong is high-energy, loud, and unapologetically touristy — it feels more like a beach city than a tropical island. But move south to Kata, Rawai, or Nai Harn and the pace slows dramatically. Phuket Old Town has genuine cultural character with its Sino-Portuguese architecture, street art, and local markets. The island's sheer size (576 km²) means it lacks the cohesive "island feel" of smaller destinations — it's big enough to have traffic jams, shopping malls, and suburban sprawl. | Koh Samui retains more of a classic tropical island atmosphere than Phuket. Even its busiest area, Chaweng, feels more like a lively beach village than a city. Coconut palms line every road, traditional longtail boats dot the harbours, and you're never far from a quiet beach or roadside coconut stand. Bophut's Fisherman's Village has a charming, slightly bohemian character. Maenam and the south coast feel authentically Thai. The island is small enough to feel cohesive — you can drive the ring road in under an hour — and this compactness creates a sense of place that Phuket's development has diluted. | Koh Samui wins convincingly for "island feel." If you want to feel like you're on a tropical island rather than at a beach resort complex, Samui delivers that atmosphere more consistently. Phuket's Old Town and quieter southern beaches have charm, but the overall vibe is more urban. |
☀️Weather & Best Time to Visit | Phuket's high season (November-April) delivers near-perfect conditions: blue skies, calm seas, and minimal rain. The monsoon season (May-October) brings afternoon showers, rougher seas on the west coast, and some beach closures. Temperatures are consistently warm year-round (27-33°C). The Similan Islands close entirely during monsoon season. The clear divide between wet and dry seasons makes trip planning straightforward. | Koh Samui has a different weather pattern from Phuket because it's on the Gulf coast. The wettest months are October-December (Phuket's early high season), with November historically the wettest month. The best weather is January-April. May-September, when Phuket is in monsoon season, Samui often has good weather — making it a viable alternative when Phuket is rainy. This offset weather pattern is a genuine advantage for flexible travellers. Temperatures are similar to Phuket (27-33°C year-round). | Different seasons make them complementary. Phuket is best November-April, Samui is best January-April. Crucially, Samui often has decent weather May-September when Phuket is in monsoon — making it a great alternative for summer travellers. Neither is "better" — they just peak at different times. |